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Volume 26 No. 226
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Lamar Jackson Helping Ravens Fill Seats At M&T Bank Stadium

Sales for Jackson's No. 8 jersey have spiked, making it the 17th best-seller on NFLshop.com last month
Photo: GETTY IMAGES
Sales for Jackson's No. 8 jersey have spiked, making it the 17th best-seller on NFLshop.com last month
Photo: GETTY IMAGES
Sales for Jackson's No. 8 jersey have spiked, making it the 17th best-seller on NFLshop.com last month
Photo: GETTY IMAGES

Ravens QB Lamar Jackson has generated excitement that has "gripped Baltimore, and fans are eating it up after years of grumbling about their team's middling performance and boring style of play," according to a front-page piece by Childs Walker of the BALTIMORE SUN. Ravens VP/Marketing Brad Downs said, "These last few weeks have really exploded, whether it's retail or tickets or social-media engagement." Walker notes in recent seasons, fans left "thousands of seats empty" for home games at M&T Bank Stadium. This year, those "barren patches in the stands have shrunk." Downs said that demand for single-game tickets "surged" after beating the Seahawks on Oct. 20 and Patriots on Nov. 3. He added that the inventory is "down to scattered seats" for the Texans game this Sunday and for December matchups against the 49ers and Steelers. Jackson's No. 8 jersey has been purchased at an "accelerating clip," becoming the 17th best-seller on NFLshop.com last month. Downs said that the team's marketing staff "looks for ways to connect fans with the human side of players," and that Jackson's "ease with such situations ... his instinct to slap hands with fans before he runs off the field following pregame warmups, makes that task immeasurably easier" (BALTIMORE SUN, 11/15).