Data Shows Rams Continue Winning L.A. Market Over Chargers

The Rams continue to "dominate" NFL ticket sales in Southern California, while data shows the Chargers are "struggling to attract fans" since their move to L.A., according to Rahul Mukherjee of the L.A. TIMES. Zip code data released by Vivid Seats "only includes the percent sold to each team, not the total tickets sold," and while it "cannot show the overall number of fans, it offers a rare view" into how the fan bases are relatively distributed. Chargers Chair Dean Spanos said that the team is "making inroads into growing its fan base." But the data from Vivid shows it has a "long way to go to match the Rams in ticket sales." Rams' ticket sales are seen in L.A., Ventura, San Bernardino, Riverside and Orange counties, and Chargers' ticket sales "still come from areas outside of the L.A. market in San Diego and Imperial counties." However, this "isn't too surprising" considering the Rams' "long history" in Southern California. The Chargers' "historical footprint" in L.A. is "significantly smaller" than that of the Rams. The teams' home stadiums also contribute to the "ticket sales gulf." While the Rams' L.A. Memorial Coliseum can host up to 90,000 fans, the Chargers' Dignity Health Sports Park seats only 27,000. Mukherjee: "The NFL likely will need to adopt a patient approach with the Chargers if L.A. remains the team's permanent home" (L.A. TIMES, 11/15).