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Volume 26 No. 65
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Esports Properties Focusing On Growing Non-Endemic Sponsorships

Adidas' Milos Ribic says the brand views esports like soccer in that it’s a global sport with cultural relevance Photo: TONY FLOREZ Growing non-endemic sponsorships is a major goal of esports properties, so a panel on partnership ROI at the Lagardere Esports Rising conference had attend...

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