Results Are In: '19 Esports Survey Looks At Hot Topics Within Space
SBJ’s sister publication The Esports Observer teamed up with law firm Foley & Lardner for the '19 Esports Survey, and results were revealed to the audience at the Lagardere Sports Esports Rising conference. Foley & Lardner's Bobby Sharma, who is a Special Advisor for the firm's Sports & Entertainment Group, presented the data. Here are some of the key takeaways:
• There has been a rise in esports investments expected from private equity and venture capital firms over the next year.
• Respondents believe the growth of esports has affected traditional sports.
• Advertising and sponsorships are expected to be esports' primary revenue driver.
• In-game purchases have moved past media rights as the second-largest expected revenue source.
• Increased M&A activity across several categories, including streaming and broadcasting, events and tournaments and franchised teams.
• Many respondents believe cheating and match fixing pose a significant threat to the legitimacy and growth of esports.
• Respondents are also concerned about the control that game developers exert over esports, and its potential to constrain the industry’s growth.
• Staying current with legal issues and prioritizing compliance with regulations is a top priority for respondents.
• The U.S. and China are considered to be the most promising esports investment opportunities over the next five years.
Check out the full report at Esportsobserver.com.