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Marketing and Sponsorship

Marketplace Roundup

GOLFWEEK's David Dusek reported golfer Jason Dufner "signed an endorsement contract with Cobra Golf," which will see him "using Cobra clubs and start using a Cobra bag this week" at the PGA Tour Mayakoba Golf Classic in Mexico. Dufner "recently attended a Cobra event at Drive Shack in West Palm Beach." At the event, Dufner explained that his friendship with fellow Cobra endorser Rickie Fowler "played a large role in developing his relationship" with the company. Fowler and Bryson DeChambeau are the "only other full-time" PGA Tour players signed with Cobra (GOLFWEEK.com, 11/12).

OWN A PIECE OF THE ACTION: In Las Vegas, Rochelle Richards notes the Golden Knights launched the new VGK Authentics program to "sell used Knights gear to fans." Items will be "collected from the ice or locker room by NHL Off-Ice officials or the Knights equipment team," and each one will be "tagged with a holographic sticker that contains a unique identification code, where fans can acquire more information on the product by entering the code at vgkauthentics.com" Game-used jerseys, sticks, helmets, gloves, skates and pucks are among the items that will be made available (LAS VEGAS REVIEW-JOURNAL, 11/13).

FRESH LOOK: WOMEN'S WEAR DAILY's Obi Anyanwu noted Rockets G Russell Westbrook, clothier Opening Ceremony and Jordan Brand "launched their first collaboration collection" at Opening Ceremony stores in N.Y., L.A., Tokyo and online. The six-piece athleisure collection is the "first partnership between the three, and the retailer's first project with an athlete" (WWD.com, 11/12). Each piece of the collection "incorporates the classic Jumpman logo and Westbrook's 'RW' branding" (FOOTWEARNEWS.com, 11/12).

SBJ Morning Buzzcast: March 18, 2024

Sports Business Awards nominees unveiled; NWSL's historic opening weekend and takeaways from CFP deal

ESPN’s Jay Bilas, BTN’s Meghan McKeown, and a deep dive into AppleTV+’s The Dynasty

On this week’s Sports Media Podcast from the New York Post and Sports Business Journal, ESPN’s Jay Bilas talks all things NCAA. Big Ten Network’s Meghan McKeown shares her insight into the Caitlin Clark craze. The Boston Globe’s Chad Finn chats all things Bean Town. And SBJ’s Xavier Hunter drops in to share his findings on how the NWSL is making a social media push.

Learn more about your ad choices. Visit megaphone.fm/adchoices

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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