Menu
Franchises

Wichita Triple-A Club Unveils "Wind Surge" As New Moniker

The new name for the Marlins' Triple-A PCL affiliate is the Wichita Wind Surge, a moniker that "pays homage to the Air Capital of the world, and gives a nod to what many consider" the city's forward progress, according to Shelby Reynolds of the WICHITA BUSINESS JOURNAL. The club also unveiled its new logo, a "navy- and sky-blue pegasus galloping through a red W." At one point, the thought was that the Marlins' affiliate "was going to be the Wichita River Riders, when the team's official social media accounts suddenly rebranded itself in August with a green and yellow logo." The Wichita 29ers "followed, and so did The Wichita Linemen." Turns out it was "all for nothing" (BIZJOURNALS.com, 11/13). In Wichita, Dion Lefler notes the logo was created by graphic designer Todd Radom, "also the creator" of the Nationals' and Angels' marks. The team also revealed its "new uniforms: home white with Wind Surge across the chest in red-outlined blue lettering; and road gray with Wichita in blue lettering" (WICHITA EAGLE, 11/14).

TWITTER REAX: Wichita-based KFH-FM's Bob Lutz: "Not crazy about Wind Surge. Would like Surge much better. The feedback on this nickname has not been good. ... Remember, Wheatshockers was eventually shortened to Shockers. Wind Surge will eventually become just the Surge." Wichita-based KWCH-CBS' Jacob Albracht: "Wind Surge. I don’t love it or hate it. But again, I’ll bet by April people are having fun with it." The Athletic's Andre Fernandez tweeted of the Marlins, "The franchise that has the Jumbo Shrimp, the LumberKings, and once had the Isotopes and the Baby Cakes now has a Wind Surge."

SBJ Morning Buzzcast: March 18, 2024

Sports Business Awards nominees unveiled; NWSL's historic opening weekend and takeaways from CFP deal

ESPN’s Jay Bilas, BTN’s Meghan McKeown, and a deep dive into AppleTV+’s The Dynasty

On this week’s Sports Media Podcast from the New York Post and Sports Business Journal, ESPN’s Jay Bilas talks all things NCAA. Big Ten Network’s Meghan McKeown shares her insight into the Caitlin Clark craze. The Boston Globe’s Chad Finn chats all things Bean Town. And SBJ’s Xavier Hunter drops in to share his findings on how the NWSL is making a social media push.

Learn more about your ad choices. Visit megaphone.fm/adchoices

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Daily/Issues/2019/11/14/Franchises/Wind-Surge.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Daily/Issues/2019/11/14/Franchises/Wind-Surge.aspx

CLOSE