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Volume 26 No. 49
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A Day In The Life With SeatGeek's Nandita Sahni

Every day is an adventure for SeatGeek's Head of B2B Marketing NANDITA SAHNI, but none more than Fridays. That is the day the 40 or so members of SeatGeek's "lunch affinity group" go out and try food from an exotic new place. Sahni said, "We order from one place and try to get food from all around the world. We were debating where to order from this week, and we've decided that we're going to do Malaysian food." Sahni recently spoke with THE DAILY about what the rest of her week typically looks like.

6:00am: I start the day either at the gym or at the park with my little dog Cash. I live in Brooklyn and Fort Greene Park is about 10 minutes away from my apartment, so I'll walk with my dog and then head back to get ready for work.

8:00am: I usually hop on the subway, put my AirPods in and listen to the N.Y. Times' "The Daily" every day. I feel like my day can only essentially start after MICHAEL BARBARO tells me that it can. I get to work around 9:00am, some days I try to keep my mornings free in order to have focus time, but other days I start calls early with our global offices.

10:00am: I'm at my desk checking emails and stuff. I'm currently working on a presentation that's around our Q1 strategy and resource planning, so I've been devoting any free time I have at my desk to that. Our company works in OKRs, which is objectives and key results, so we're very quarterly focused. But as we're thinking farther out beyond the current quarter, it's a lot of me talking with my team about what's going to happen over 2020.

11:00am: Since I focus on B2B marketing, a lot of my role is around go-to-market strategy and new products. So, we may have a meeting with stakeholders from like products, creative, legal, etc. to talk about an upcoming product launch and what our go-to-market strategy messaging will be. Those meetings are always fun because these are products that we've been working on for a really long time.

1:00pm: I'm usually a creature of habit so Monday through Wednesday I'll run out and grab a salad from somewhere around our office or I'll bring some food from home and eat it at my desk. But on Thursdays, something that's really pretty unique about SeatGeek is the whole company gets together in the office and we hear updates about company projects. That's always exciting to see where the product roadmap is going with product development that's happened.

Sahni enjoys listening to her favorite podcasts on the subway as she commutes to and from work
Photo: NANDITA SAHNI

3:00pm: I lead the SeatGeek Women's Employee Resource Group, and a typical meeting is with my co-leads and our executive sponsor DANIELLE DU TOIT, who runs SeatGeek Enterprise. The ERG launched in January, and we have about a hundred members between our U.S. offices. We've done some really cool initiatives over the past few months, like a scholarship program that we did with the Flatiron school, and the idea for our female-focused MLS campaign actually came out of one of those meetings.

4:00pm: I'm currently planning for our client advisory board in February, where twice a year we host clients like the Cowboys, the Saints, Sporting KC, Man City, and we host representatives from each of those clients to present our product roadmap and get their feedback. It's a ton of logistical work getting people over to New York and getting the event ready, but it's really awesome to see all the clients here and their commitment and engagement in real life.

5:00pm: Each month, every employee gets like $120 to spend on tickets at SeatGeek.com, which is a really cool perk. I've gone to so many shows and concerts that I probably wouldn't have otherwise because of that. I ended up buying tickets to MICHAEL KIWANUKA, who's coming to New York in a couple of months and he's one of my favorite singers.

6:00pm: I'll grab dinner and drinks with a friend. I'm still on the hunt for my favorite neighborhood happy hour and French fry place.

8:00pm: I get back on the subway to Brooklyn, and going home I take a bit of a different approach with my podcast and listen to "Who Weekly," which is all about celebrity gossip, and I'll take my dog out for another walk around the neighborhood and catch up on some more emails.

10:00pm: I'll try to read a few pages of a book that I've been reading, but sometimes a book turns into a Bravo show depending on the day. Right now, I've been reading "Becoming," MICHELLE OBAMA's book. I'm usually in bed and asleep by 10:30.

Know of someone who should be featured in "A Day in the Life"? Send a note to mchupita@sportsbusinessdaily.com.