Group Created with Sketch.
Volume 26 No. 209
  • Created with Sketch.
  • Created with Sketch.
  • Created with Sketch.

Audience Analysis: Florida-Georgia Bolsters CBS; NHL Starts Strong

CBS averaged just under 7 million viewers for Georgia’s win over Florida on Saturday afternoon, marking the annual football matchup’s best audience since at least ’88 and up 10% from 6.4 million viewers last year. The game helped increase CBS’ average audience for SEC games this season (just under 6 million viewers). That is the best mark for the package at this point in the season since ’13.

HORSE FEATHERS: NBC drew 1.7 million viewers for the Breeders’ Cup Classic in primetime on Saturday, up from 1.6 million for the race on a Saturday afternoon last year, but down from 2 million viewers for the race in primetime two years ago.

HOT ICE: NBCSN is averaging 352,000 viewers for NHL game coverage to date (15 games), marking its best start to the season since ’15-16. That figure also is up 24% compared to the same point last season (278,000 viewers). Helping the increase was a 15% bump for the opening night doubleheader.

RACE DAY: ABC drew 861,000 viewers for the F1 U.S. Grand Prix on Sunday afternoon as Lewis Hamilton locked up his sixth F1 title. That figure is up 9% compared to 793,000 last year. Meanwhile, NBCSN drew 2.2 million viewers for the Monster Energy NASCAR Cup Series race from Texas on Sunday, down 3% from 2.3 million last year.

The chart below lists viewership figures for select recent sports telecasts.

TELECAST
DATE
NET
TIME (ET)
RAT.
VIEWERS
(000)
World Series: Nationals-Astros: Game 7
10/30
Fox
8:04pm-12:00am
13.1
23,217
NFL: Packers-Chargers (87%)
11/3
CBS
4:15-7:30pm
12.8
22,291
"SNF": Patriots-Ravens
11/3
NBC
8:23-11:21pm
12.7
22,032
NFL: (singleheader)
11/3
Fox
1:00-4:05pm
10.5
18,272
World Series: Nationals-Astros: Game 6
10/29
Fox
8:03-11:46pm
9.6
16,551
"TNF": 49ers-Cardinals
10/31
Fox/
NFL Net
8:23-11:31pm
8.4
14,277
NFL: (regional)
11/3
CBS
1:00-4:15pm
7.0
11,492
"MNF": Dolphins-Steelers
10/28
ESPN
8:13-11:34pm
6.0
10,417
"Football Night in America"
11/3
NBC
7:27-8:14pm
5.2
9,058
College football: Florida-Georgia
11/2
CBS
3:30-7:00pm
4.2
6,978
College football: Oregon-USC
11/2
Fox
8:06-11:39pm
2.0
3,433
College football: Michigan-Maryland
11/2
ABC
12:01-3:30pm
2.1
3,103
NFL: Texans-Jaguars (London)
11/3
NFL Net
9:36am-12:31pm
1.9
2,958
College football: Virginia Tech-Notre Dame
11/2
NBC
2:30-6:00pm
1.9
2,952
College football: SMU-Memphis
11/2
ABC
7:37-11:41pm
1.8
2,947
College football: Nebraska-Purdue
11/2
Fox
12:06-4:06pm
1.8
2,697
NBA: Lakers-Mavericks
11/1
ESPN
9:37pm-12:23am
1.6
2,570
College football: Ole Miss-Auburn
11/2
ESPN
7:13-10:20pm
1.2
2,206
Monster Energy NASCAR Cup Series:
AAA Texas 500
11/3
NBCSN
3:26-7:12pm
1.4
2,199
College football: Miami-Florida State
11/2
ABC
3:30-7:00pm
1.3
2,013
College football: Utah-Washington
11/2
Fox
4:06-7:30pm
1.3
1,956
Breeders' Cup Classic
11/2
NBC
8:00-9:03pm
1.1
1,740
"College GameDay" (Memphis)
11/2
ESPN
9:00am-12:00pm
n/a
1,575
Bowling: PBA Clash
11/3
Fox
5:00-6:30pm
0.9
1,481
NBA: Rockets-Nets
11/1
ESPN
7:14-9:37pm
0.9
1,419
Liga MX: Santos Laguna-Club America
11/2
Univision
8:58-11:00pm
0.6
1,179
College football: West Virginia-Baylor
10/31
ESPN
7:54-11:38pm
0.7
1,126
"Sunday NFL Countdown"
11/3
ESPN
10:00am-1:00pm
n/a
1,104
"Monday Night Countdown"
10/28
ESPN
6:00-8:00pm
n/a
1,056
Figure Skating: ISU Grand Prix (taped)
11/3
NBC
4:00-6:00pm
0.6
889
F1: U.S. Grand Prix
11/3
ABC
1:30-4:00pm
0.6
861
Liga MX: Tigres UANL-Queretaro
11/2
Univision
6:55-8:58pm
0.4
774
Rugby World Cup final: South Africa-England
11/2
NBC
12:00-2:00pm
0.4
659
Download the
Audience Analysis