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Marketing and Sponsorship

Local Casino Signs On With NHL Seattle Franchise, Oak View Group

Washington-based Muckleshoot Casino is now the official casino of NHL Seattle and Oak View Group-operated KeyArena, where it "will have a luxury suite, be the named sponsor of all power plays during hockey games and also have signage advertising its expanded gaming and resort amenities," according to Geoff Baker of the SEATTLE TIMES. Muckleshoot Casino GM Conrad Granito said that the arrangement will "help inform sports fans and concert-goers about its ongoing resort property expansion -- including a new events center and 400-room hotel -- with a projected completion date aligned with KeyArena's planned reopening in mid-2021." Granito also said the NHL Seattle partnership "could facilitate a future sports-betting arrangement." Muckleshoot "plans a separate deal -- though more on the tribal side than its money-making casino arm -- with the Seahawks to be announced next week." The Seahawks already have a sponsorship agreement with the Snoqualmie Casino "allowing use of the team's logo for promotions, while the Mariners have one with Emerald Queen Casino to sponsor its pocket schedule and assorted merchandise." Washington has "some of the nation's strictest anti-gaming laws," and sports betting there is illegal. But a bill that was sponsored in the state legislature last winter is "calling for professional and college sports gambling to be allowed within tribal gaming facilities" (SEATTLE TIMES, 10/31).

SBJ Morning Buzzcast: March 25, 2024

NFL meeting preview; MLB's opening week ad effort and remembering Peter Angelos.

Big Get Jay Wright, March Madness is upon us and ESPN locks up CFP

On this week’s pod, our Big Get is CBS Sports college basketball analyst Jay Wright. The NCAA Championship-winning coach shares his insight with SBJ’s Austin Karp on key hoops issues and why being well dressed is an important part of his success. Also on the show, Poynter Institute senior writer Tom Jones shares who he has up and who is down in sports media. Later, SBJ’s Ben Portnoy talks the latest on ESPN’s CFP extension and who CBS, TNT Sports and ESPN need to make deep runs in the men’s and women's NCAA basketball tournaments.

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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