Sources: Players' Tribune Could Be Sold In The Coming Weeks

Derek Jeter's The Players' Tribune is "exploring a potential sale" and could be "sold in the coming weeks," according to sources cited by Baker, Soshnick and Novy-Williams of BLOOMBERG NEWS. Sources said the media company is currently "working with a financial adviser." It is "not clear how much it is worth." Sources said that "no final decision has been made and the Players' Tribune could opt to remain independent." Growth-starved digital media companies have been "merging in the hopes of sparking a turnaround." The Players' Tribune has "struggled to draw consistent traffic." The site's traffic "ranked No. 16,801 in the U.S. over the past 90 days." Co-Founder Jaymee Messler departed in February (BLOOMBERG NEWS, 10/25).