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Volume 26 No. 113
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Warriors Create Platform For Suite Holders To Resell Premium Seating

The Warriors are the "first NBA team to create their own secondary suite product with the launch of 'Suite Exchange,' which will allow for the resale of even the swankiest of premium seating" at Chase Center, according to John Lombardo of SPORTS BUSINESS JOURNAL. Suite Exchange will be "fully owned and operated by the team and will be the only platform in the league that allows for current suite holders to resell their premium areas for individual Warriors games, concerts and other events at the arena." All suite levels will be "available on the platform." Suite Exchange is "modeled after a typical secondary ticketing site, but instead of tickets the suites are resold for single events." Suite holders can "list their suites for a fixed price or they can put the suites up for bid." The team takes an "undisclosed cut from the resale price." All of the suites are "sold out, but strong demand for a premium seat experience at the arena is pushing the team to launch Suite Exchange" (SPORTS BUSINESS JOURNAL, 10/28 issue).