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NBA Marketing Notes: McDonald's Adding Caveat To Raptors Promotion

In Toronto, Jacob Lorinc noted McDonald's Canada and the Raptors this season are once again teaming up for the "Beyond the Arch" promotion, offering medium-sized french fries to fans "every time the Raptors score 12 three-pointers or more" in a game. However, unlike last year, fans will now need to "make a minimum purchase of C$1 pre-tax of any McDonald's item in order to collect their 'free' fries." The minimum-purchase requirement comes after the Raptors achieved "unanticipated success" last season. Restaurants in Ontario gave away nearly $5.4M worth of fries "during the season and playoffs combined" (TORONTO STAR, 10/24).

LOCATION, LOCATION: In San Diego, Mark Zeigler notes New Balance released a TV commercial with Clippers F Kawhi Leonard this week to "pump his new line of sneakers," and the spot "purportedly is about his return" to L.A. Leonard is pictured alongside a car in a parking lot with the message: "This is his city." However, the city is San Diego, not L.A. Upon "closer examination it becomes clear it was filmed inside and outside Viejas Arena" at his alma mater, San Diego State (SAN DIEGO UNION-TRIBUNE, 10/25).

DRINKING GAME: In Detroit, Brian Manzullo notes the Pistons are selling a new beer at Little Caesars Arena this season, after collaborating with locally-based Atwater Brewery to create the "Triple Double lifestyle ale." The 3.2%-ABV beer will be "sold at all home games and soon in stores across Michigan." The 16-oz. cans will "cost $12 inside the arena's clubs" and $9 at some restaurants "inside the arena" (DETROIT FREE PRESS, 10/25).

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