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Volume 27 No. 5
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Crosby, MacKinnon Star Alongside Children In New Tim Hortons Spot

Tim Hortons' latest ad featuring Penguins C Sidney Crosby and Avalanche C Nathan MacKinnon "covered all the wholesome categories," including puppies, adorable kids, donuts, an exploding pinata in slow motion and an "important underlying message," according to Ailish Forfar of YAHOO SPORTS. In the ad, Tim Hortons "used this stat that '67% of parents find youth sports too serious' and made a heartfelt PSA" using young children as the experts. The "pure innocence and love for the game on the kids' faces is inspiring" (SPORTS.YAHOO.com, 10/23). In Pittsburgh, Taylor Haase noted in a different spot from Tim Hortons released last month, Crosby and MacKinnon "drove a Zamboni through a neighborhood" (DKPITTSBURGHSPORTS.com, 10/23).