Oregon Sports Betting App Goes Live After Delayed Launch Date
The Oregon Lottery has launched its sports betting app, which will allow people within the state to "place legal wagers on professional sports and is the agency's first venture into online sales and gameplay," according to Jayati Ramakrishnan of the Portland OREGONIAN. The app, Scoreboard, was supposed to launch "in time for football season, but the rollout was delayed" until yesterday. The Oregon Lottery estimated the app would bring in a net profit of $37M on $1.6B in sports betting "during the first three years the app is in use" (Portland OREGONIAN, 10/17). CNBC.com's Jabari Young noted Oregon is the eighth state to "add a live sports betting app," and one of 12 states "offering legal mobile sports betting via an app." The lottery "partnered with SBTech, a privately run company that specializes in sports betting services." That company also runs the Churchhill Downs sports betting service. Oregon Lottery Public Information Manager Matt Shelby said that the "decision to select SBTech to create the Scoreboard app came down to the company's experience with sports betting." Scoreboard will also "offer in-game betting to allow players to take advantage of real-time game situations," including the in-state Trail Blazers. Officials "aren't charging consumer fees in hopes of attracting more business" (CNBC.com, 10/15).
MOBILE PUSH: CNBC's Contessa Brewer said the continuing legalization of sports wagering has been the "talk of the Global Gaming Expo" going on in Las Vegas this week. Brewer noted "more than 50 partnership deals have been made." She said, "It really illustrates the importance of mobile pushing forward. How important is it? So important that Rhode Island legalized sports betting without legalizing mobile betting and then they realized they weren't maximizing the potential of sports betting in terms of getting that tax revenue. They went back to the table and legalized mobile betting." MGM says that mobile wagering is "crucial to their future" because they think 80% of their revenues are "going to come from mobile games, meaning not just sports bets, but casino bets as well" ("Fast Money Halftime Report," CNBC, 10/16).