MLB Makes Bet365 Its Latest Official Gaming Operator
MLB has added its fifth authorized gaming operator, signing a deal with Bet365, a leading global sportsbook that launched operations in New Jersey last month. The deal includes the use of MLB's official betting data feed, along with league and team logos. Bet365, which thus far is in only one U.S. state but plans expansion, joins DraftKings, FanDuel, Fox Bet and official category sponsor MGM Resorts Int'l. MLB Exec VP/Gaming & New Business Ventures Kenny Gersh said, "It's a nice addition because you're talking about one of the leading sports betting brands in the world; a major player with a great product. They're new to the U.S. market, so not a very high profile, and yet they're coming into our program. I think that sends the right message: That we're here to do deals and get as many sportsbooks authorized as we can."