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Volume 27 No. 4
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Audience Analysis: Oklahoma-Texas Rivalry Delivers For Fox

Fox drew 7.252 million viewers for Saturday's Oklahoma-Texas showdown, making it the net's most-watched game of the season to date. The game was up 29% compared to last year's thriller (5.6 million viewers) and was the most-watched in the series since '09. It also was the most-watched game on any network Saturday. Meanwhile, ESPN on Saturday had its most-watched regular-season game in nearly two years, as the much-hyped primetime top 10 matchup between Florida and LSU averaged 6.45 million viewers. LSU's win drew the most viewers for the net since Alabama-Mississippi State drew 7.126 million on Nov. 11, 2017. Florida-LSU also drew one of the top 5 viewership figures all-time for ESPN in the month of October. The game peaked at 7.428 million viewers in the second half.

GREAT START TO THE DAY: While Oklahoma-Texas on Fox won the noon window, ESPN's telecast of the South Carolina-Georgia upset in the same window drew 3.247 million viewers. That represents ESPN's second-most watched game in nearly three years in that window, behind only Georgia-Missouri in '18 (3.392 million viewers).

SPEED DEMONS: NBC Sports averaged 199,000 viewers across its 16 IMSA races this season. Last year, the races averaged 128,000 viewers across Fox Sports networks. 

The chart below lists viewership figures for select recent sports telecasts on broadcast TV.

TELECAST
DATE
NET
TIME (ET)
RAT.
VIEWERS
(000)
NFL: Jets-Cowboys (80%)
10/13
CBS
4:25-7:30pm
12.2
21,422
NFL: (singleheader)
10/13
Fox
1:03-4:15pm
9.5
16,369
"TNF": Giants-Patriots
10/10
Fox/
NFL Net
8:23-11:30pm
9.4
15,947
"SNF": Steelers-Chargers
10/13
NBC
8:23-11:30pm
8.6
14,887
NFL: (regional)
10/13
CBS
1:03-4:15pm
7.7
12,998
"MNF": Browns-49ers
10/7
ESPN
8:14-11:16pm
NA
11,125
College football: Oklahoma-Texas
10/12
Fox
12:06-3:30pm
4.5
7,252
College football: Florida-LSU
10/8
ESPN
8:00-11:29pm
NA
6,450
College football: Alabama-Texas A&M
10/12
CBS
3:30-7:00pm
3.7
6,108
ALCS: Yankees-Astros: Game 1
10/12
Fox
8:00pm-12:00am
3.6
6,108
NLDS: Nationals-Dodgers: Game 5
10/9
TBS
8:27pm-12:42am
NA
5,856
ALCS: Yankees-Astros: Game 2
10/13
FS1
8:00pm-12:02am
NA
5,587
NLCS: Nationals-Cardinals: Game 1
10/11
TBS
8:00-11:37pm
NA
4,646
ALDS: Astros-Rays: Game 4
10/8
FS1
7:00-10:59pm
NA
3,698
College football: Penn State-Iowa
10/12
ABC
7:37-11:00pm
2.2
3,695
ALDS: Astros-Rays: Game 5
10/10
FS1
7:00-10:16pm
NA
3,665
NLDS: Nationals-Dodgers: Game 4
10/7
TBS
7:17-10:13pm
NA
3,611
NLDS: Cardinals-Braves: Game 5
10/9
TBS
4:55-8:27pm
NA
3,325
College football: South Carolina-Georgia
10/12
ESPN
12:00-3:47pm
NA
3,247
College football: USC-Notre Dame
10/12
NBC
7:30-11:00pm
1.9
3,161
College football: Florida State-Clemson
10/12
ABC
3:45-7:15pm
1.6
2,544
College football: Michigan-Illinois
10/12
ABC
12:00-3:30pm
1.4
2,134
World Gymnastics Championships (Stuttgart)
10/12
NBC
3:00-5:00pm
0.7
1,051
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Audience Analysis