Brewing Process: 76ers, Budweiser Launching Co-Branded Cans
The 76ers have "brewed up a new partnership with Budweiser this season" that will "soon start seeing Sixers co-branded collector's edition cans of Budweiser on beer store shelves" in the Philadelphia region and at games this season, according to Nick Vadala of the PHILADELPHIA INQUIRER. The cans themselves "prominently feature the Sixers logo, as well as script reading 'The City of Brotherly Love' and 'Philadelphia 76ers,' plus designations for each of the three years the team has won the NBA Championship." A 76ers rep said that the team is one of nine to be "featured on Budweiser cans." Sixers-Budweiser cans will be "available in a 12-ounce format, but a 24-ounce edition is coming later this season" (PHILADELPHIA INQUIRER, 10/16).