Players Championship To Have Unprecedented Streaming Options
The PGA Tour will take an "unprecedented step at its marquee Players Championship in March by livestreaming every shot from every player, producing a huge amount of live content that has the potential to reshape the tour's next media rights deals," according to Lombardo & Ourand of SPORTS BUSINESS JOURNAL. The Tour "expects to have a new media rights deal by next March and hopes that by streaming every shot, it would create new content to sell." Fans can "access the streams via PGA Tour Live on NBC Sports Gold or Amazon's Prime Video." Using 120 cameras throughout the TPC Sawgrass Stadium Course, each player group will "have its own dedicated livestream." For now, the plan is to stream every shot "only for the Players Championship next year." PGA Tour Senior VP/Media Luis Goicouria said that technical and back-end costs "still need to drop before it gets rolled out to more events." The Tour would "not disclose production costs." The Tour considers the plan as "more of a test." But Chief Media Officer Rick Anderson said that it is the "first step to providing programming packages that could, for instance, include sending a feed with every shot hit by a Japanese player ... to Japanese media companies" (SPORTS BUSINESS JOURNAL, 10/7 issue).