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Volume 26 No. 208
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NHL Panthers Renew Deal With Baptist Health, Add True Vodka

Baptist Health South Florida has renewed and expanded its partnership with the NHL Panthers to become the official orthopedics, sports medicine and virtual care provider for both the team and BB&T Center. As part of the deal, which formally will be announced tomorrow, Baptist Health will have two on-ice logos below the goal line, dasher board signage and presenting sponsorship of the Panthers' podcast, among other marketing assets. Aquarius Sports & Entertainment, Baptist Health's sponsorship agency of record, negotiated the partnership and will handle all fulfillment and activation requirements.

IN GOOD SPIRITS: The Panthers also have signed a multiyear deal with True Vodka that includes the entitlement to a premium dining space on the club level at BB&T Center. The True Vodka Club will be open during all Panthers games, as well as during concerts and other events at the arena. The company also gets designation as the Panthers' official vodka and will be the presenting sponsor of the team's Three Stars of the Game following all home contests.