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Volume 26 No. 229
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NHL Spons-O-Meter: In-Depth Look At League's Sponsors In '19-20

The NHL begins the '19-20 season tonight with 11 U.S.-only sponsors, with their newest partners being The Boston Beer Company. Boston Beer is an official beer, hard seltzer, hard cider and hard iced tea partner of the NHL. The league has 14 North American sponsors heading into the season. Also, PPG Paints just yesterday renewed its deal as a North American partner. NHL corporate partnership benefits vary from deal to deal, but they typically include category exclusivity, use of league marks for ads and promo purposes, event signage, media exposure through radio, print and TV ads, as well as various hospitality benefits. The group below does not include media partners.

NHL GLOBAL PARTNERS
BRAND
CATEGORY
ORG Packaging
Industrial metal packaging products
EA Sports
Video game
Adidas
Outfitter
Apple
Mobile phone, tablet, computer, connected watch/smart watch
SAP
Cloud software
NHL NORTH AMERICAN PARTNERS
Bridgestone
Tires
Chemours
Refrigerant
Enterprise
Rent-a-Car
Federal Mogul
Wiper Blades, oil filters, spark plugs
Great Clips
Hair Salon
Honda
Vehicle
KraftHeinz
Cheese/Cracker/Cookie/Snack Mix
Las Vegas Convention & Visitors Authority
Home of NHL Awards Show
MGM Resorts
Resort; Sports Betting Partner
PepsiCo
Soft drink, energy drink, water, snack
PPG Paints
Paint
SiriusXM
Satellite radio
Ticketmaster
Ticketing Partner/Marketplace
Upper Deck
Trading card
NHL U.S.-ONLY PARTNERS
Discover
Credit card
Dunkin Donuts
Coffee, tea, iced cappuccino, breakfast, donut
Cigna
Health insurance
FanDuel
Daily Fantasy
GEICO
Automotive insurance
Jagermeister
Shot (Spirit)
MassMutual
Financial Planning/Life Insurance
Navy Federal Credit Union
Military Appreciation
New Amsterdam Vodka
Vodka
The Boston Beer Company
Malt Beverage/Hard Seltzer
William Hill
Sports Betting
NHL CANADA-ONLY PARTNERS
Canadian Tire
Home improvement retailer
Danone (Oikos)
Yogurt
Nestle
Confections
Rogers
Telecom
Scotiabank
Bank, financial services, affinity card, credit card
Tim Hortons
Coffee, tea, iced cappuccino, breakfast, donut
Imperial Oil-Esso
Official Retail Fuel
Sobeys
Grocery
Kelloggs
Cereal
Kruger
Paper Tissue/Products
Pintys
Frozen Meat
Travel Nation
Online Travel Agency
Download the
NHL Sponsors Chart