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Volume 26 No. 181
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Wisconsin AD: Beer Sales At Football, Hoops Games Likely Coming

Wisconsin AD Barry Alvarez believes it is "just a matter of time" before the school sells alcohol venue-wide at both Camp Randall Stadium and Kohl Center. Appearing on Milwaukee-based WTMJ-AM as part of a panel discussion with several sports execs from across the state, Alvarez said, "Schools are finding out that those who start selling beer in college stadiums are having less issues at the game in the stadium than they did prior." He said offering alcohol in the stadium likely would get students inside the venue sooner. Alvarez: "They're not leaving to tailgate until after the first quarter, and then trying to I guess fill their tank up until they get into the stadium. If they knew they could come in to get a beer, I think we’d have less issues. That’s what the schools that are now selling it in the stadium are now finding out.” Packers President & CEO Mark Murphy, who previously served as Northwestern AD, said, “Having been on a college campus as an AD for 16, 17 years, it’s a delicate issue, especially when the drinking age went up to 21 in most states. The vast majority of your students are not of age, but yet we know they’re all drinking. So it’s kind of a difficult issue for a lot of schools” (“WTMJ Extra,” WTMJ-AM, 9/30).