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Volume 26 No. 178
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San Diego Still Tuning In For NFL, But Rams' Foothold Unstable

In San Diego County, the first two Rams games on KSWB-Fox drew good ratings of 13.3 and 14.8
Photo: GETTY IMAGES
In San Diego County, the first two Rams games on KSWB-Fox drew good ratings of 13.3 and 14.8
Photo: GETTY IMAGES
In San Diego County, the first two Rams games on KSWB-Fox drew good ratings of 13.3 and 14.8
Photo: GETTY IMAGES

San Diego appears to still be a good TV market for the NFL, but it is "a stretch" to forecast that the city can "become a decent market for the Rams," according to Tom Krasovic of the SAN DIEGO UNION-TRIBUNE. In San Diego County, recent Rams telecasts on KSWB-Fox "drew good ratings, of 13.3 and 14.8." But no other NFL games were aired at those times, which "put the Rams telecasts in an enviable position." The Rams also are not "investing much money or time" in the market, though they did send "four cheerleaders and the team mascot, Rampage, to Fox 5 San Diego’s studio in July to shoot promotional segments." The team and San Diego-based KLSD-AM are in their "first season together." Rams Senior Dir of Corporate Communications Joanna Hunter said, "They do ticket giveaways for us throughout the season and have some of our players and broadcasters on throughout the season." But the station's signal is "inferior to the booming wattage of the previous San Diego affiliate to air Rams games." Meanwhile, the Chargers are still "commanding a sizable viewership" in San Diego with ratings of 15.0 and 15.7 on KFMB-CBS in Weeks 1 and 2. Those telecasts also "faced competition from other NFL games, a key difference" (SAN DIEGO UNION-TRIBUNE, 9/20).

NEVER LET GO: In St. Louis, Dan Caesar notes the Rams "played in the late afternoon slot Sunday in a game that for the most part took place at the same time the Chiefs were in action." The Rams "out-rated the team that remains in the state and still tries to make inroads into the market." Nielsen said that 8.2% of homes in the area tuned into Fox’s telecast of the Rams’ 27-9 victory over the Saints, while CBS' telecast of the Chiefs' 28-10 win over the Raiders drew a 6.6 (ST. LOUIS POST-DISPATCH, 9/20).