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Volume 26 No. 25
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NHL Marketing Notes: Crosby Leads Players In EBay Merch Sales

In Pittsburgh, Joshua Axelrod notes Penguins C Sidney Crosby "led all NHL players in merchandise sales on eBay" from August '18-August '19. Crosby merchandise "outsold those of other stars" like Blackhawks RW Patrick Kane, Capitals LW Alexander Ovechkin and Golden Knights G Marc-Andre Fleury. Pitts...

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