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Volume 26 No. 174
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DAZN Partners With Comcast For Service's First U.S. Distribution Deal

DAZN has signed a distribution deal with Comcast that will give the cable giant's internet customers who use its Xfinity Flex box for streaming apps "access to the DAZN app," according to Hilary Russ of REUTERS. DAZN will also "become available to Comcast cable customers on its Xfinity X1 set-top boxes in time for DAZN's line-up of high-profile fall championship fights" beginning with the Oct. 5 card highlighted by Gennady Golovkin-Sergiy Derevyanchenko. Customers still must pay to subscribe to DAZN. The deal with Comcast is DAZN's "first distribution agreement in North America, but probably not its last." DAZN's Senior VP/Global Distribution & Business Development Ben King said that the company is in "active discussions in all nine of the countries it is in to replicate the deal with other cable, satellite and internet providers, through a program it calls 'DAZN for Operators.'" King said such partnerships will make DAZN "easier to find, quicker to subscribe to and better to watch" (REUTERS, 9/19).