Fanatics merchandise sales for Bills QB Josh Allen are up more than 200% "for the first two weeks of the season compared to the first two weeks of last season." Bills merchandise sales also are up 104% during the same time period. The team is off to a 2-0 start this season for the first time since '14 (BUFFALO NEWS, 9/19).
JOIN THE CLUB: The 49ers have signed Cache Creek Casino Resort and the Yocha Dehe Wintun Nation as official partners, with rights that include presenting status of the pre- and postgame radio shows, stadium signage, giveaways for attending fans and presenting sponsorship rights to The Faithful Appreciation night on Dec. 21 or 22 (Ben Fischer, THE DAILY).
DIDN'T SEE IT COMING: Pro streamer Tyler "Ninja" Blevins recently signed an endorsement deal with Adidas, saying he "did a shoot" with the company and "they asked a question like, 'As your 13-year-old self, did you imagine ever signing anything with Adidas whatsoever?' And it's like, 'No, I was playing soccer, using their stuff, but I was not by any means like, 'One day'" ("The Tonight Show," NBC, 9/18).