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Volume 26 No. 231
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Coca-Cola To Be Allegiant Stadium's Official Soft Drink Provider

Coca-Cola now has exclusive rights to carbonated beverages and premium water at the stadium
Photo: COCA-COLA
Coca-Cola now has exclusive rights to carbonated beverages and premium water at the stadium
Photo: COCA-COLA
Coca-Cola now has exclusive rights to carbonated beverages and premium water at the stadium
Photo: COCA-COLA

The Raiders have "signed a founding partnership deal" for Coca-Cola to "become the official soft drink partner with the team and Allegiant Stadium," according to Richard Velotta of the LAS VEGAS REVIEW-JOURNAL. The partnership, secured by Legends Global Partnerships, gives Las Vegas-based Reyes Coca-Cola Bottling "category exclusivity on carbonated soft drinks and premium water" at the facility. The partnership was announced yesterday during an "employee celebration event" at the Reyes Coca-Cola Bottling Vegas Distribution Center. Raiders President Marc Badain said that the deal "would align the philanthropic efforts of the team and Reyes." The Raiders have "signed other founding partnership deals" with Allegiant, Twitch, Cox Communications, Caesars Entertainment and Credit One Bank (LAS VEGAS REVIEW-JOURNAL, 9/19).

WINDOW OR AISLE? In S.F., Mike Moffitt noted Raiders Owner Mark Davis was "photographed sitting in the commercial section of an Allegiant Air flight Sunday night." The Raiders and the Vegas-based airline announced a naming-rights deal for the new stadium last month. Davis "chose Allegiant, which does not offer first-class seating," and in doing so, maybe he was "just supporting his team's business partner, or perhaps he gets free rides from the airline" (S.F. CHRONICLE, 9/18).