Group Created with Sketch.
Volume 27 No. 7
  • Created with Sketch.
  • Created with Sketch.
  • Created with Sketch.

Mavericks On Mend Under Cynthia Marshall Following Misconduct

After she was hired, Marshall devised and implemented a 100-day plan to change the Mavericks' culture
Photo: MARC BRYAN-BROWN
After she was hired, Marshall devised and implemented a 100-day plan to change the Mavericks' culture
Photo: MARC BRYAN-BROWN
After she was hired, Marshall devised and implemented a 100-day plan to change the Mavericks' culture
Photo: MARC BRYAN-BROWN

Mavericks Owner Mark Cuban one year ago gave a "tearful response to a seven-month investigation that confirmed 'numerous instances' of sexual harassment and other improper conduct within his franchise's business operations," but now, by "all indications, the organization is mended if not healed," according to Brad Townsend of the DALLAS MORNING NEWS. The "entire organization was stigmatized as the #MeToo movement's NBA poster boy," so the Mavericks hired CEO Cynthia Marshall, who soon "devised and began implementing her 100-day plan to cleanse and transform" the organization. Cuban, "She has completely revolutionized the culture of the business side of the Mavs. Her imprint is in every part of the business. We have improved in every facet, and she deserves the credit." When Marshall arrived 19 months ago, "none of the Mavericks' business-side executives were women or people of color." Today, 50% of the executives are women and 43% are people of color. Before Marshall, 74% of the team's business employees were white and 68% were men; now, 40% of the overall workforce are people of color, and 43% are women. The "overall staff size" has also increased by 25% under Marshall. By "all accounts, the employee complaint process that was instituted after Marshall's arrival, including an 'EthicsLine' that is staffed 24 hours per day by third-party screeners, is functioning well" (DALLAS MORNING NEWS, 9/19).

Marshall on Tuesday spoke at the '19 SBJ Game Changers Conference, addressing in part how she laid out 200 action items to turn the club around when she joined the organization in February '18. She outlined her "100-day plan" upon joining the franchise.