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Volume 27 No. 7
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XFL Hiring Two Agencies To Aid League In Sponsorship Sales Efforts

The XFL is close to hiring Dallas-based Connect Partnership Group and Chicago-based Navigate Research to assist with sponsorship sales. The agencies will collaborate to work on sponsorship pricing, packaging and strategy for the second iteration of the XFL, which will begin play Feb. 8. Earlier this year, Connect helped broker a 22-year naming rights deal for what was the Cobo Center in Detroit, now the TCF Center. As its full name indicates, Navigate has been focused on sports/entertainment research and evaluation, but has recently branched out into third-party sales representation.