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Marketing and Sponsorship

XFL Hiring Two Agencies To Aid League In Sponsorship Sales Efforts

The XFL is close to hiring Dallas-based Connect Partnership Group and Chicago-based Navigate Research to assist with sponsorship sales. The agencies will collaborate to work on sponsorship pricing, packaging and strategy for the second iteration of the XFL, which will begin play Feb. 8. Earlier this year, Connect helped broker a 22-year naming rights deal for what was the Cobo Center in Detroit, now the TCF Center. As its full name indicates, Navigate has been focused on sports/entertainment research and evaluation, but has recently branched out into third-party sales representation.

SBJ Morning Buzzcast: April 25, 2024

Motor City's big weekend; Kevin Warren's big bet; Bill Belichick's big makeover and the WNBA's big week continues

TNT’s Stan Van Gundy, ESPN’s Tim Reed, NBA Playoffs and NFL Draft

On this week’s pod, SBJ’s Austin Karp has two Big Get interviews. The first is with TNT’s Stan Van Gundy as he breaks down the NBA Playoffs from the booth. Later in the show, we hear from ESPN’s VP of Programming and Acquisitions Tim Reed as the NFL Draft gets set to kick off on Thursday night in Motown. SBJ’s Tom Friend also joins the show to share his insights into NBA viewership trends.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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