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Volume 27 No. 7
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Aon Becomes Worldwide Partner Of Ryder Cup For Next Three Events

Aon has signed a multiyear deal to become a worldwide partner of the Ryder Cup. Financial terms were not disclosed, but the deal includes the '20 Ryder Cup at Whistling Straits; the '22 Ryder Cup at Marco Simone Golf and Country Club in Rome; and the '24 Ryder Cup at Bethpage Black on Long Island. Activation plans include the creation of a new award based around “defining moments” of the Ryder Cup. Details of the award are to come over the next few months. A media buy and hospitality are also included in the deal. Aon joins BWM as the second worldwide Ryder Cup partner and deepens the company’s investment in golf. Aon already sponsors the Aon Risk Reward Challenge on both the PGA Tour and the LPGA that awards $1M to the winning player on each tour who posts the lowest score on 65 designated holes at tournaments throughout the season. The Aon sponsorship also comes after Standard Life Investments did not renew its worldwide deal after the '18 Ryder Cup. CSM Sports & Entertainment helped AON on the deal.