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Volume 26 No. 27
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Adidas Continuing To Blend Together Both Sports, Lifestyle Brands

The top priorities for Adidas remain stick-and-ball sports, but the company has created a "strong track record with lifestyle products, such as off-court casual sneakers," according to Matthew Kish of the PORTLAND BUSINESS JOURNAL. Adidas Senior VP/Brand Kate Ridley said, "We want to help athletes ...

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