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Volume 26 No. 27
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Women's World Cup Generated Almost $100M In TV Ad Sales

An estimated $96M in TV sales was more than double a pre-World Cup projection of ad revenue Photo: GETTY IMAGES Advertisers "shelled out" almost $100M on U.S. TV commercials in and around the Women’s World Cup, "exceeding expectations," according to Bruell & Bachman of the WAL...

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