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Volume 26 No. 89
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NFL Tabs YouTube For Season-Long, Gameday-Focused Docu-Series

The NFL has "tapped YouTube as the exclusive distributor for its latest media project: a docu-series highlighting pivotal" gameday moments of players and coaches "both on and off the field," according to Todd Spangler of VARIETY. Produced by NFL Films, the "NFL Game Day All-Access" original series will "combine game footage, behind-the-scenes clips and wired sound to tell the game-day stories from players and coaches' perspectives" from the '19 season. The 22-episode weekly show launched yesterday, and is "streaming for free exclusively on the NFL's YouTube channel." Each 20-minute episode will "focus on a different player or coach, following them over the course of the day." In addition to "first-person sound and video," the docu-series will "include audio from teammates, broadcast talent and others." The first episode "features wired sound" from Seahawks QB Russell Wilson, Cardinals coach Kliff Kingsbury, Browns coach Freddie Kitchens, Buccaneers coach Bruce Arians, and Jaguars DE Calais Campbell. The NFL "launched its official YouTube channel" in '15 and "currently has about 5 million subscribers" (VARIETY.com, 9/11).