Th GLOBE & MAIL's Andrew Willis notes U.S. Open champ Bianca Andreescu "expects to sign at least two major endorsement deals in the next few months." Repped by Octagon, Andreescu is "currently sponsored by Nike, BMW and vegan restaurant chain Copper Branch, which signed her for approximately $50,000 annually last year." Her agent Jonathan Dasnières de Veigy said they are "turning down a lot of opportunities and offers" right now. Andreescu "began working with Octagon three years ago" and the agency currently has "eight employees working for Andreescu" (GLOBE & MAIL, 9/12).
YOUNG & FREE: ADWEEK's David Griner noted Nike’s new spot “You’re It” is the "first for Nike Kids from agency Wieden + Kennedy Amsterdam." The ad "brings the brand’s high-adrenaline and visually fluid approach to a younger demographic." It "spans the globe, showing kids embracing their power and potential at activities ranging from tennis and soccer to skateboarding and dance" (ADWEEK.com, 9/11).
BREAKFAST CLUB: In DC, Scott Allen notes Capitals LW Alex Ovechkin on Tuesday embarked on a promotional tour at local schools for his new Ovi O's cereal, set to be released next week, and "available exclusively at Giant stores in DC, Maryland, Virginia and Delaware." A portion of the proceeds from Ovi O’s will "benefit the Maryland-based Children’s Cancer Foundation Inc., a nonprofit committed to funding local researchers, programs and facilities" (WASHINGTON POST, 9/12).