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Volume 26 No. 7
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SMU Using New Alternate Football Jerseys To Grow Dallas Fan Base

SMU is wearing the jerseys because the school wants to brand itself as "Dallas' football team" Photo: SMU SMU's new "Dallas" jerseys are "just one piece of a larger branding project by the football program to better connect" the school to the city, according to Sam Blum of the DALLAS MORN...

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