Menu
Leagues and Governing Bodies

WNBA Players Hoping NBA 2K Presence Creates More Exposure

More than half of WNBA players currently appear in the game, which will continue to add moreNBA2K20

"NBA 2K20" includes a WNBA presence for the first time in the series' history, and players are "hopeful the video game gives gamers the ability to recognize women's professional basketball on the same stage as the NBA," according to Maggie Vanoni of the SEATTLE TIMES. While the WNBA was featured in NBA Live in '18, this is just the "second time the league has been represented in a sports video game." All players were each "given an Xbox with a code to download the game prior to its release" this past Friday. Seattle Storm F Natasha Howard said, "It shows the league is growing. We're in the sports games now, that means a lot to us." During the WNBA All-Star break in July, players from various teams were "body scanned by game designers to record everything from their facial expressions and court movements, to their physical appearances." More than half of the league's players have been "scanned and added to the game, which will continue to add more." Storm G Jewell Loyd said, "It gives credit to our talent and can help get other people, younger girls, into the sport by playing and maybe seeing themselves in the game." Meanwhile, Vanoni notes the NBA 2K League has "simultaneously made strides to create a more welcoming environment for women" in esports (SEATTLE TIMES, 9/11).

SBJ Morning Buzzcast: April 25, 2024

Motor City's big weekend; Kevin Warren's big bet; Bill Belichick's big makeover and the WNBA's big week continues

TNT’s Stan Van Gundy, ESPN’s Tim Reed, NBA Playoffs and NFL Draft

On this week’s pod, SBJ’s Austin Karp has two Big Get interviews. The first is with TNT’s Stan Van Gundy as he breaks down the NBA Playoffs from the booth. Later in the show, we hear from ESPN’s VP of Programming and Acquisitions Tim Reed as the NFL Draft gets set to kick off on Thursday night in Motown. SBJ’s Tom Friend also joins the show to share his insights into NBA viewership trends.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Daily/Issues/2019/09/11/Leagues-and-Governing-Bodies/WNBA-2K.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Daily/Issues/2019/09/11/Leagues-and-Governing-Bodies/WNBA-2K.aspx

CLOSE