Wisconsin Football Sees Slight Drop In Season-Ticket Sales

Most of the Badgers' decrease in season-ticket packages came from general seating areasGETTY IMAGES

Season-ticket sales for Univ. of Wisconsin football in '19 "dropped by 2%" compared to last year, when attendance at games hit its "lowest level in a quarter century," according to Todd Milewski of the WISCONSIN STATE JOURNAL. UW experienced a "net loss of 1,391 season ticket packages over last season, most of it coming from general seating areas as opposed to suites, clubs and student sections." UW has a season ticket base of 65,149 and drew an announced crowd of 74,437 for Saturday's home opener at Camp Randall against Central Michigan. That was the "second-smallest attendance for a UW home opener in the last 22 years." Though season-ticket sales fell, UW Senior Associate AD Justin Doherty said the school had a 94.5% renewal rate from '18. UW in the offseason hired Legends to "work on ticket sales, marketing and development" (WISCONSIN STATE JOURNAL, 9/11).