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Volume 26 No. 7
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Fanatics' Rubin Touts Importance Of Social Media On Merch Sales

Fanatics Founder & Exec Chair Michael Rubin said social media "has become really meaningful" for the company's sales metrics, noting he now expects to see "about half" of Fanatics' digital marketing dollars being spent on sites like Instagram and Facebook. Rubin, appearing on CNBC, said, "Our m...

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