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NFL Season Preview

NFL Ad Sale Prices Up 5-10% After Being Down In '18

NFL ad pricing has "rebounded after last year's drop, as buyers report that the average unit cost of a 30-second in-game spot" bought in the '19-20 upfront is up 5-10% from last year, according to Anthony Crupi of AD AGE. One of the "most expensive buys" this season is for the Cowboys-Patriots game "set to air in Fox's national Sunday afternoon window on Nov. 24." The average cost of a 30-second spot in this "rare meeting between America's Team and the defending Super Bowl champs is north of $800,000 a pop." Media partners CBS, Fox, NBC and ESPN are "holding back inventory for what is expected to be a powerhouse scatter market." All four nets "nailed down" more than $2B in regular-season upfront commitments. Buyers said that the "usual suspects will return to the NFL this year, as there were very few defections during the upfront sell-off." Fans can expect a "barrage of in-game creative" from the likes of Verizon, Geico, Toyota and more (ADAGE.com, 9/6).

SBJ Morning Buzzcast: March 25, 2024

NFL meeting preview; MLB's opening week ad effort and remembering Peter Angelos.

Big Get Jay Wright, March Madness is upon us and ESPN locks up CFP

On this week’s pod, our Big Get is CBS Sports college basketball analyst Jay Wright. The NCAA Championship-winning coach shares his insight with SBJ’s Austin Karp on key hoops issues and why being well dressed is an important part of his success. Also on the show, Poynter Institute senior writer Tom Jones shares who he has up and who is down in sports media. Later, SBJ’s Ben Portnoy talks the latest on ESPN’s CFP extension and who CBS, TNT Sports and ESPN need to make deep runs in the men’s and women's NCAA basketball tournaments.

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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