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Volume 26 No. 207
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DAZN Tweaks Its Canadian NFL Streaming Service For This Season

DAZN’s streaming service of NFL games "went from being a disaster in Year 1, to much more reliable in Year 2," and the U.K.-based company, now in its third season of owning exclusive NFL streaming rights in Canada, "believes additional tweaks will make its service even more reliable," according to John Kryk of the TORONTO SUN. DAZN Senior VP/Revenue Norm Lem said, "There were a plethora of challenges we had. We had buffering issues. Instead of seeing a clear picture, some saw a little circle that was trying to refresh itself, or broken-up pictures." Lem said that the company is "even closer in Year 3 to first-rate compatibility across the board," but it is "difficult given all the various kinds of TVs, smartphones, laptops/browsers and gaming consoles people can use to stream DAZN feeds -- some of which contain outdated technology." He added, “There are some specific devices that do not perform as well with our platform as others, and we continue to work with obviously the manufacturers of those devices to improve it." Kryk noted another "major area of improvement was internal workloads and processes to speed up lag time between what happens on the field and when a DAZN subscriber sees it" (TORONTO SUN, 9/4).