Katie Nolan's Show Moved To ESPN2 In Attempt To Drive Viewership
ESPN's Katie Nolan will have her weekly show "moved to a late-night slot on ESPN2," according to Andrew Marchand of the N.Y. POST. Sources said that Nolan has been "an enigma for ESPN executives since she was signed two years ago to a contract that pays her" around $1.3M per year. After "not doing much for the first year of her deal, she has headed a program called 'Always Late with Katie Nolan'" on ESPN+. Sources said that after 12 months, ESPN is "trying a different tack for Nolan as her show didn't find much viewership." The program has "made a couple of viral videos and did receive a Sports Emmy nomination, but did not make much traction with subscribers." In "fairness to 'Always Late,' the lack of impact on ESPN+ may be attributed to the fact that these direct-to-consumer video services are more of a platform for games than programs." Sources said that as part of the reboot, Nolan will "increase her presence on Facebook." She also has a "podcast called 'Sports? With Katie Nolan'" (N.Y. POST, 9/6).