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Volume 26 No. 52
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Sponsors At U.S. Open Reflect Tennis' Global Marketing Appeal

U.S. Open sponsors like Heineken and American Express reflect the global appeal of tennis Photo: GETTY IMAGES The U.S. Open is "evolving, and becoming more brand-friendly, by design," as the past six years have "seen a near-total transformation of the USTA Billie Jean King National Tenn...

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