Mizzou Football Expecting Rebound In Home Attendance This Season
Univ. of Missouri football will be "primed to rebound against slumping attendance and ticket revenues for the first time" since '15 when the team kicks off against West Virginia at Memorial Stadium on Saturday, according to Alex Schiffer of the K.C. STAR. MU Exec Associate AD/Marketing & Revenue Generation Jay Luksis said that season ticket renewals are at 87%, up from 81% in '18 and the "highest rate" since '15. Additionally, the school this season will "debut a new south end zone facility in Memorial Stadium." When MU got word two years ago that the '19 schedule had five straight home games, the athletic department "altered its game plan." Getting anyone to "commit to five consecutive fall weekends could be an uphill battle," so Luksis and MU Deputy AD & CFO Tim Hickman "put an emphasis on single-game sales and mini-plans." Luksis said both single-game sales and mini plans are "up from last season and could continue to trend that way if MU starts winning." MU Deputy AD/Communications Nick Joos said that the money coming from single-game and ticket packages "gives the department a stronger chance at hitting its sales goals, even if it's a little unconventional." Despite the season-opening loss to Wyoming last week, Joos said that MU is "projecting attendance for Saturday's game to be between 50,000 and 55,000." The suites in the south end zone are "sold out and 70% of the club seating has been sold" (K.C. STAR, 9/6).
UPWARD TREND: In Richmond, Mike Barber notes as of Tuesday, the Univ. of Virginia had "sold 22,957 season tickets," an increase of 8.7% from last year's total. It is the program's "biggest spike in season ticket sales" since '04. Another "encouraging sign" is that 91.4% of fans who bought season tickets last year "renewed for this year, the best rate" since '06. UVA "averaged just 42,238 fans per game" in '18 at the 61,500-seat Scott Stadium despite going 8-5 and winning the Belk Bowl. Since coach Bronco Mendenhall took over in '16, the team's attendance has "remained constant, with the Cavaliers drawing just under 40,000 per game." UVA "expects a crowd of about 40,000 for Friday night's home opener against William & Mary" (RICHMOND TIMES-DISPATCH, 9/6).