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Volume 26 No. 7
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NFL Spons-O-Meter: Lowe's, Caesars, Oakley Added For '19

THE DAILY presents a comprehensive list of the official corporate partners of the NFL for the '19 season. Lowe's, Caesars and Oakley are new league sponsors this season. The NFL in January signed a multiyear deal with Lowe's, making it the league's official home improvement retail sponsor. Also in January, the league signed Caesars as its first casino sponsor. The multiyear deal gives Caesars the ability to use NFL trademarks in the U.S. and U.K. to promote its casino properties. Oakley recently signed a four-year partnership with the NFL to make helmet visors featuring their Oakley Prizm Clear product. Meanwhile, many sponsors are solidifying activation plans around NFL 100. Visa, one of the longest-tenured NFL corporate partners, will debut an NFL 100 themed ad about generational fandom. Courtyard by Marriott and Verizon also are set to activate around the 100th season platform. A-B InBev, one of the league's most active sponsors, is expanding its NFL portfolio with its Bon & Viv brand (now the league's official hard seltzer). McDonald's is not a partner this season after the QSR quietly returned to the NFL in the middle of '17.

SPONSOR CATEGORY SINCE
News America Super Bowl FSI '79
Gatorade (PepsiCo) Sports nutrition '83
Visa Payment systems services '95
Campbell's Soup Soup '98
FedEx Package delivery services, office supply retailer '00
Frito-Lay (PepsiCo) Salted snacks/popcorn/peanuts/dips/salsa '00
Mars Snackfoods (Snickers/Skittles/M&M's) Chocolate/non-chocolate confectionery '02
Pepsi Soft drinks '02
Dairy Management Inc. Dairy products (milk/yogurt/cheese) '03
Bridgestone Automotive tires '07
Procter & Gamble (Febreze, Secret, Vicks, Head & Shoulders, Gillette, Secret, Old Spice, Tide) OTC grooming, fabric/air care, household needs, OTC remedies '09
Verizon* Wireless, local long distance telecom services; smart communities services, digital media video services '10
Barclays Affinity card/rewards program '10
Castrol Motor oil '10
Anheuser-Busch Alcoholic beverages (beer, wine, hard seltzer) '11
USAA** Auto, home, life insurance; military appreciation '11
Bose Home theater system, headsets, headphones '11
Courtyard by Marriott Hotel '11
Quaker Oats (PepsiCo) Hot cereal, granola bars '12
Microsoft (Surface, Windows) Tablets, laptops, operating systems '11
Zebra Technologies Real time location solutions, on-field player tracking '14
Extreme Networks Wi-Fi analytics, network solutions '13
Nationwide** Auto, home, life insurance '14
Genesis Luxury automotive '15
Dannon Yogurt/yogurt-based smoothies '15
Ford Trucks '15
Intel Volumetric image/video capture '17
Amazon Web Services Cloud infrastructure, cloud platform, machine learning, AI '17
Aramark B2B marketing rights '17
Pizza Hut Pizza carry-out, delivery, frozen '18
Sleep Number Mattresses, sleep tracking, bedding, sleep/wellness '18
Intuit Financial services '18
Caesars Casino '19
Lowe's Home improvement '19
Oakley Visors '19
NOTES: * = Verizon's deal for smart communities services and digital media video services is non-exclusive. ** = Nationwide and USAA have co-exclusivity in the auto/home/life insurance category. *** = Amazon Web Services deal is non-exclusive. List does not include the following licensees/partners: SiriusXM, Ticketmaster, Under Armour, New Era, Nike.
Download the
NFL Sponsors Chart