THE DAILY presents a comprehensive list of the official corporate partners of the NFL for the '19 season. Lowe's, Caesars and Oakley are new league sponsors this season. The NFL in January signed a multiyear deal with Lowe's, making it the league's official home improvement retail sponsor. Also in January, the league signed Caesars as its first casino sponsor. The multiyear deal gives Caesars the ability to use NFL trademarks in the U.S. and U.K. to promote its casino properties. Oakley recently signed a four-year partnership with the NFL to make helmet visors featuring their Oakley Prizm Clear product. Meanwhile, many sponsors are solidifying activation plans around NFL 100. Visa, one of the longest-tenured NFL corporate partners, will debut an NFL 100 themed ad about generational fandom. Courtyard by Marriott and Verizon also are set to activate around the 100th season platform. A-B InBev, one of the league's most active sponsors, is expanding its NFL portfolio with its Bon & Viv brand (now the league's official hard seltzer). McDonald's is not a partner this season after the QSR quietly returned to the NFL in the middle of '17.
| SPONSOR |
CATEGORY |
SINCE |
| News America |
Super Bowl FSI |
'79 |
| Gatorade (PepsiCo) |
Sports nutrition |
'83 |
| Visa |
Payment systems services |
'95 |
| Campbell's Soup |
Soup |
'98 |
| FedEx |
Package delivery services, office supply retailer |
'00 |
| Frito-Lay (PepsiCo) |
Salted snacks/popcorn/peanuts/dips/salsa |
'00 |
| Mars Snackfoods (Snickers/Skittles/M&M's) |
Chocolate/non-chocolate confectionery |
'02 |
| Pepsi |
Soft drinks |
'02 |
| Dairy Management Inc. |
Dairy products (milk/yogurt/cheese) |
'03 |
| Bridgestone |
Automotive tires |
'07 |
| Procter & Gamble (Febreze, Secret, Vicks, Head & Shoulders, Gillette, Secret, Old Spice, Tide) |
OTC grooming, fabric/air care, household needs, OTC remedies |
'09 |
| Verizon* |
Wireless, local long distance telecom services; smart communities services, digital media video services |
'10 |
| Barclays |
Affinity card/rewards program |
'10 |
| Castrol |
Motor oil |
'10 |
| Anheuser-Busch |
Alcoholic beverages (beer, wine, hard seltzer) |
'11 |
| USAA** |
Auto, home, life insurance; military appreciation |
'11 |
| Bose |
Home theater system, headsets, headphones |
'11 |
| Courtyard by Marriott |
Hotel |
'11 |
| Quaker Oats (PepsiCo) |
Hot cereal, granola bars |
'12 |
| Microsoft (Surface, Windows) |
Tablets, laptops, operating systems |
'11 |
| Zebra Technologies |
Real time location solutions, on-field player tracking |
'14 |
| Extreme Networks |
Wi-Fi analytics, network solutions |
'13 |
| Nationwide** |
Auto, home, life insurance |
'14 |
| Genesis |
Luxury automotive |
'15 |
| Dannon |
Yogurt/yogurt-based smoothies |
'15 |
| Ford |
Trucks |
'15 |
| Intel |
Volumetric image/video capture |
'17 |
| Amazon Web Services |
Cloud infrastructure, cloud platform, machine learning, AI |
'17 |
| Aramark |
B2B marketing rights |
'17 |
| Pizza Hut |
Pizza carry-out, delivery, frozen |
'18 |
| Sleep Number |
Mattresses, sleep tracking, bedding, sleep/wellness |
'18 |
| Intuit |
Financial services |
'18 |
| Caesars |
Casino |
'19 |
| Lowe's |
Home improvement |
'19 |
| Oakley |
Visors |
'19 |
| NOTES: * = Verizon's deal for smart communities services and digital media video services is non-exclusive. ** = Nationwide and USAA have co-exclusivity in the auto/home/life insurance category. *** = Amazon Web Services deal is non-exclusive. List does not include the following licensees/partners: SiriusXM, Ticketmaster, Under Armour, New Era, Nike. |
