NFL Marketing Notes: Mayfield Leads Preseason Fanatics Sales
Browns QB Baker Mayfield was the top-selling NFL player on Fanatics in the preseason, from Aug. 1 through yesterday. Chiefs QB Patrick Mahomes, Bears LB Khalil Mack, Patriots QB Tom Brady and Giants RB Saquon Barkley rounded out the top 5. Steelers WR JuJu Smith-Schuster (6), Browns WR Odell Beckham Jr. (7), Eagles QB Carson Wentz (8), Saints QB Drew Brees (9) and Jets QB Sam Darnold rounded out the top 10 (Fanatics).
YOU WEAR IT WELL: WOMEN'S WEAR DAILY's Jean Palmieri noted clothiers Men's Wearhouse and Jos. A. Bank have "signed a multiyear licensing agreement" with the NFL that will "allow fans to customize the linings of their suits and sport coats with the logos of their favorite football teams." Starting today, customers can "visit any Men's Wearhouse or Jos. A. Bank stores in the U.S. to place their orders for a digitally printed NFL-lined suit or sport coat." The NFL linings are a $50 upcharge from the "cost of a regular custom suit." All the teams are offered except the Cowboys, who "don't participate in league licensing deals" (WWD.com, 9/3).
FULL SLATE: USA TODAY's Jori Epstein noted Cowboys QB Dak Prescott has myriad "marketing deals with sponsors including AT&T/DirecTV, Adidas, Beats, Campbell's Chunky Soup, Pepsi and more." His NFL Sunday Ticket commercial with DirecTV "began airing in July and will continue through the season." Prescott said, "I grew up watching these commercials so to be a part of them means that much more. Just a good spot and everything about it, I enjoyed working with them, they always make it easy and they always allow me to bring out my personality within the spot." Prescott's relationship with the company also "led to AT&T/DirecTV signing on as the presenting sponsor for his foundation's first gala in August" (USA TODAY, 9/4).
ORDER UP! Pizza Hut has a new interactive NFL-themed game, Hut Hut Win, which gives fans the chance to win NFL experiences and instant prizes. Several players are involved with the promotion, including Steelers WR JuJu Smith-Schuster, Seahawks WR Tyler Lockett, Rams RB Todd Gurley and DT Aaron Donald. The experiences include making pizzas with Smith-Schuster at Pizza Hut Global HQ, unlocking an escape room with Lockett, a game night with Gurley and a ping pong pizza party with Donald. Each player, and their unique activity of choice, will be highlighted in four new TV ads this season (Pizza Hut).
DISTINCT DOZEN: In K.C., Leslie Collins noted the Chiefs "scored a dozen new partnerships" for the '19 season and are also "celebrating 10 partnership renewals." One of the "standouts in the new partnership agreements" is L.A.-based virtual reality firm CityLights. The company is "creating a 'cutting-edge virtual reality experience' for Chiefs fans that's slated to debut in the fall." Another new partner is K.C.-based winery Mano's Wine, which "sources wines from across the world and then blends, ages and finishes the wines" in K.C. For the Chiefs, it is going to "produce a limited-edition 50th anniversary wine to celebrate the team's Super Bowl IV victory" (BIZJOURNALS.com, 9/3).