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Volume 26 No. 207
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Cowboys' Jerry Jones Dishes On Labor Talks, Other NFL Issues

Cowboys Owner Jerry Jones appeared on CNBC yesterday and addressed a number of pertinent NFL topics, including labor issues, new media and social initiatives. Below are some of the highlights from Jones:

  • On CBA negotiations with the NFLPA: "We all know it would be better to get something done now than two years from now when you could possibly have work stoppages because this would allow us to have a great platform of continuity, an agreement for years that we can go to the networks and address this streaming, address what our game is going to look like on that tube. That's why we're doing it. That's why the players are doing it."
  • On the league's evolving media strategy: "The NFL wants to be a very substantive part of the alternatives to the traditional television screen. ... The more the ... percentage of viewers watch all programming, the more valuable the NFL has gotten because we are where you can get the guaranteed highest percentage of the decisionmakers in this country in front of the set."
  • On the NFL getting involved in social issues: "If we're going to ask this country to look at us, then along with that comes the responsibility. ... We want to have the NFL be a part of making sure that we're doing everything we can to help those areas" ("Squawk on the Street," CNBC, 9/4).