Big Baller Brand released Ball's signature shoe, costing $495, prior to the Lakers drafting him in '17NBAE/GETTY IMAGES
Pelicans G Lonzo Ball discussed the deficiencies of his signature Big Baller Brand ZO2 shoe, saying he had to "switch them every quarter" during games "because they would just rip," according to Colin Ward-Henniger of CBSSPORTS.com. Big Baller Brand released Ball's signature shoe, costing $495, prior to his being drafted No. 2 overall by the Lakers in '17, and Ball said, "Them ZO2s I was playing in, they was not ready." He added, "If you literally had my shoes from those games, they just, like, exploded, bro." Ball said once he switched his shoes to a different brand, "then all of a sudden magically I got good again." Meanwhile, Big Baller Brand is "apparently not dead yet." LaVar Ball recently said that the company "plans to release a lifestyle brand this fall in addition to its performance line." But when the "signature face of your brand (who's also your son) comes out and talks about how horrible the product is, that can't bode well for the future of the company" (CBSSPORTS.com, 9/4).
