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Volume 26 No. 110
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Bauer Hockey Strikes Partnership With Popular "NHL 20" YouTuber

Bauer Hockey has partnered with Andrew "Nasher" Telfer, a "YouTuber and content creator who focuses on EA Sports' NHL simulation series," according to Andrew Hayward of THE ESPORTS OBSERVER. Telfer has been "creating content around the series" since '12 and currently has around 284,000 YouTube subscribers. He has recently been producing "NHL 20" content ahead of next week's release of the video game. With the partnership, Bauer will "exclusively provide Telfer with apparel and equipment for use with his content, and are also planning multiple activations together." Telfer will be "part of an official launch event" for "NHL 20" in N.Y. today and tomorrow. He is also "part of the broadcast team for the NHL's Gaming World Championship" (ESPORTSOBSERVER.com, 9/4).