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Marketing and Sponsorship

Saquon Barkley Enters Second NFL Season In High Demand

Campbell’s recently elevated Barkley from a regional to a national partner of the brandGETTY IMAGES

Giants RB Saquon Barkley is "on the verge of being the next face of the NFL," thanks to his "sideline-to-sideline smile, some aw-shucks humility not usually seen in a millennial superstar, the personality of a warm hug, and a million-dollar name," according to Ryan Dunleavy of the Newark STAR-LEDGER. Barkley is "about to come bursting into your life via television, laptop, phone or tablet." He has the "potential to be the rare athlete who can reach Joe Football Fan, his spouse, kids and football-hating neighbor alike." Barkley, entering just his second NFL season, is already a "pitchman in high demand who will make millions." Last season, he had eight "exclusive-rights sponsorship deals: Nike, Panini, Campbell’s, Dunkin’, Toyota, Bose, Pepsi and Visa." Half were "typical one-year deals," and the others were multiyear deals." Since then, Barkley's agent, CAA's Ed Berry, said that he has "added Verizon and Hulu, separated from Dunkin’ and Bose, and still is in talks about renewing with Visa and Panini." Campbell’s elevated Barkley from a regional to a national partner -- a role he shares with Cowboys QB Dak Prescott -- and Pepsi is "planning a spot" co-starring Barkley and Jets S Jamal Adams. CAA handles Barkley’s marketing strategy, while Roc Nation "handles his NFL contract in a case of split business" (Newark STAR-LEDGER, 9/3). Barkley was ranked recently as the fifth-most marketable player in the NFL. 

SBJ Morning Buzzcast: March 25, 2024

NFL meeting preview; MLB's opening week ad effort and remembering Peter Angelos.

Big Get Jay Wright, March Madness is upon us and ESPN locks up CFP

On this week’s pod, our Big Get is CBS Sports college basketball analyst Jay Wright. The NCAA Championship-winning coach shares his insight with SBJ’s Austin Karp on key hoops issues and why being well dressed is an important part of his success. Also on the show, Poynter Institute senior writer Tom Jones shares who he has up and who is down in sports media. Later, SBJ’s Ben Portnoy talks the latest on ESPN’s CFP extension and who CBS, TNT Sports and ESPN need to make deep runs in the men’s and women's NCAA basketball tournaments.

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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