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Marketing and Sponsorship

Brady's Second TB12 Location Opens In Boston With Gear, Snacks

Tom Brady has opened the "second TB12 location" in Boston, and for this week, the fitness center is "mostly a physical version of the TB12 online store," according to Hanna Krueger of the BOSTON GLOBE. A "luminous display of merchandise included shaker bottles, T-shirts, pliability rollers, hats, and vitamins." Customers can "select from a small array of TB12-approved snacks -- think rosemary garlic nuts -- and beverages near the register." Meanwhile, a "hulking screen flashed images and videos of Brady and other toned athletes running, jumping, and stretching in head-to-toe TB12 gear." Employees said that a "rear staircase leads downstairs to a 'performance area' that features a 'turf area,' a room for group classes, and nine individual training rooms." The facility's lower level "hosts the heart of TB12's offerings: individual pliability and recovery treatments with body coaches." The facility is "not yet open for classes or sessions" (BOSTON GLOBE, 8/30). Brady came in as the NFL's most marketable player in THE DAILY's recent survey (THE DAILY). 

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